Although social media has enhanced the ways in which a potential customers may find your local business, it's still vital to utillize SEO techniques and in particular keywords in your blog.

As a local business, the reason for your existence in the blogosphere is to provide great content which attracts your target audience and further drives them to action. Social media platforms, such as Facebook and Pinterest, make it easy for you to draw in and drive readers to your blog.

Google, the world's most popular search engine, has made changed to their ranking tools that can seriously impact your website. Learn what you can do to stay on Google's good side and make the Internet your sales rep.

There are a number of issues that can impact the effectiveness of your web presence as a lead generator for your business. I have a little mantra that I apply to websites: Capture - Convince - Convert:

The Internet has no doubt presented a platform to diversify your business and increase your market base. Now there are endless numbers of businesses that have open selling products online. It can now be concluded that Ecommerce has become a successful concept.

Content is the king. SEO works only when you are providing 100% unique and quality content.

Search Engine Optimization (SEO) is a process to make your site noticeable to search engines in order to get more traffic. More than 90% of the total internet users search through search engines like Google, Bing, and Yahoo etc. There are billions of websites today, thousands on same topic. If you write a keyword or a query on Google search, it lists multiple sites which have content related to your keyword. Google ranks pages on the basis of quality content.